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What’s the Hype?: JUUL Electronic Cigarette’s Popularity with Youth & Young Adults
This webinar will familiarize participants with JUUL, a relatively new, discreet, and best-selling e-cigarette brand that is very popular among youth and young adults. Policy, legal, and advocacy experts will describe JUUL and discuss concerns and emerging reports about youth and young adult use, ease of use without detection, potential health risks, and regulatory gaps and opportunities. Presenters will address the company’s recent outreach to schools, public health officials, and advocates in California and other states, and authorities’ efforts to persuade schools to decline to partner with JUUL Labs, Inc., on educational and other initiatives.

Presenters:
Jeffrey Willett, Vice President, Truth Initiative Schroeder Institute
Erika Mansur, Assistant Attorney General, Office of the Arizona Attorney General
Kimberlee Homer Vagadori, Project Director, California Youth Advocacy Network

Moderator:
Susan Weisman, Senior Staff Attorney, Tobacco Control Legal Consortium, Public Health Law Center
520-810-185
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